WELCOME TO MY ONLINE COURSE
Building strong brands that stand out is becoming increasingly important. A growing body of research shows that strong, distinctive brands create purchase predisposition, increase brand loyalty, help maintain a price premium, and allows organizations to weather recessions better. And at the core of strong and successful brands are well-thought-through brand positioning statements. Unfortunately, this craft isn't taught properly any longer, or if it is, for a lot of money.
But what makes a strong brand? How is a brand created and stored in the mind of consumers? What is the foundation of a really strong brand positioning statement? Where do I start? How do I set my objectives? How can I segment my consumers? What role do insights play, where do I find them, and how do I know I have a winning insight? How do I write a compelling brand positioning statement, and how do I evaluate whether the brand positioning I created or that is submitted to me for review is great? And what should I watch out for when developing a brand positioning?
These are all the questions you'll be able to answer with confidence after taking this course.
The methodology shared in this course is based on the award-winning and best-selling "Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster", described as "hands-down, the best book on brand positioning since Ries & Trout introduced this concept many years ago".
If you expect a quick fix and shortcut with a bunch of catchy headlines and buzzwords to impress your colleagues or mom, this course is not for you. However, if you are serious about learning the fundamentals of brands and brand positioning development, and if you are serious about becoming one of the few real experts in the field, this course is for you.
It will give you the know-how, tools, frameworks, and confidence to build strong brands and create successful brand positioning statements that will help grow the brands you're working on.
I can't guarantee that taking the course will make all your wishes come through, allow you to find your soul mate, and live happily ever after.
But, I can guarantee you that you'll know more about -and have more confidence in- developing business-building brand positioning platforms than 95% of the marketing community and that this knowledge will help you in your job and career.